ok here is the official word (via email from PL70):
Friends, supporters, family. As you I'm sure you have heard by now, we have a new album coming out on 5/6/14 titled 12 Step Program. While it is our 9th studio album, not since The Next Step have we gone back to 100% samples, old vinyl, breaks and loops. We are very excited about it and would like to invite you to check out the video for the lead single by clicking on the VEVO picture above.
More importantly, there have been many requests for presale. In the past we learned the hard way that demand upon announcing always causes the servers to crash and leads to issues with downloads and customer orders. More importantly, while PL70 is vital in keeping us connected directly to you, it also hides our actual success from the powers that be - the booking agents, the radio stations, the festival programmers etc. In turn, it makes it hard for us to tour in your city, because the buyers for the club have no records of our actual sales. So we came up with a plan...
Buy our album presale on Itunes here: http://bit.ly/1hAOHHQ
In doing so, we will have tangible sales we can show promoters across the world and they will help get the P show to you. And to sweeten the deal -
if you buy the album on Itunes as a presale, I will give you a free copy of the actual CD. All you have to do is come up to us at the merch table at any show and show us your Itunes purchase, and we will give you a FREE limited edition 6 panel CD. (assuming it is out already).
The 2xLP Vinyl will be announced later as soon as I have them in hand, hopefully by the end of the month, so stay tuned. And in the meantime, thank you for getting it on Itunes and showing the big labels that the independent people can compete. Please help us spread the word and let's show them what can really happen when musicians and fans work together.
i could never understand why the hell anyone would 'preorder' something from itunes, but what Thes is saying makes sense.
it will feel gross buying something from itunes, but i will do it FOR THE P.