I didn't really have a problem with the first two BEP albums either, and the spirit with which they were made. I also don't begrudge him his money. That's all well and good. I even have Elephunk on my iPod, and I'll put on "Let's Get Retarded" or whatever for my wife if she wants to hear it.
But there is a reason why we call people "sell-outs".
Maybe I could forgive will's attitude at the Thes One battle at Root Down and dismiss it as stage personality. Maybe I could forgive Elephunk because they were "trying something new". But I don't even think it's about underground/street cred or making a living. The battle here is whether he gave up his artistic and personal integrity, and personally, I think he DID.
If you just start pumping out albums of club bangers or radio rap, then I'm sorry, but you're just not trying to make music and/or lyrics that have a PERSONAL purpose... that speak to a vision that you want to get out. At least, nothing beyond getting a bunch of 12-year olds amped to do things they're not ready for, like dressing like sluts and fighting to get "crunk" in a club or some sh*t.
Look, PUTS has already said that their focus is on the beats and they don't need to "save the dolphins" or anything, but they still craft those beats with a lot of care and the meaning's in the music for them. The funk. Even a song like "Beer", which is about as free-wheelin' and "frat boy" as it gets still has a definite purpose and a definite sound, and it isn't just a mindless LMFAO bump track. Even "The Fun", which admits that "the bottom line is the dollar sign" is still crafted and meets the definition of an art, and it's not that Minaj chick wailing out some bullsh*t over and over again about love, lust, etc.
Forgive me for drawing an analogy here to another artist I couldn't give a flying (spaghetti monster) about, but I have to mention this. I remember that, after Nelly Furtado's "I'm Like A Bird" song came out (it was sorta catchy, admit it), I saw an interview with her where she said something along the lines of "I'm going to use all the money I got from that single to make songs that I REALLY care about... and that REALLY matter". Even though I wasn't crazy about her music, I thought "at least she's showing vision". And then she puts out "Promiscuous"... really??? A song like that is what she WANTED to do? At that point, any leeway I could've given anyone like her or will.i.am or anyone else went STRAIGHT out the window. That's selling out.
If they make money... good for them. And I guess I could give partial credit to people like Lady Gaga who at least attempt a message in a song ("Born This Way")... But they are all doing it at the expense of musical integrity. They are sacrificing any vision or struggle to put a message into a medium (a.k.a. ART) for the almighty dollar sign and a sequencer.