Forgot to post this article up, but thought it was really interesting...
The gist of it is, Adam Yauch has posthumeously stated in his will that his music or face cannot ever be used for the purpose of advertising, thus keeping his "integrity" of not selling out. I personally applaude this (although i still dont understand the concept of "selling out" at what point do you "sell out", but prehaps thats another thread) and see it as yet another thing that the great adam yauch will be remembered for.
Whats everyone elses thoughts?